Reputation

With a Scotts LawnService franchise, you can leverage the power of America's leading lawn products brand

For nearly three quarters of a century, the name Scotts has been synonymous with America's most beautiful lawns. Having pioneered the lawn industry, Scotts seed, fertilizer, and control products today are the standard by which all other lawn products are measured.

Millions of homeowners, golf course superintendents, and other turf professionals look for the Scotts name on the products they buy, as an assurance of quality and consistent satisfactory results each year.

Top quality products and results alone, however, do not explain the great power of the Scotts name. Each year The Scotts Company invests millions of dollars in national advertising-television, radio, print, and direct mail. This delivers over 2.8 billion household impressions per year, which means every household in America is exposed to more than 28 Scotts messages each year. The results are a company brand awareness and quality image that are second to none.

A "ground floor" opportunity

In the past, most homeowners could have a Scotts lawn only on a do-it-yourself basis, purchasing the products through retail stores and making the applications themselves.

As a result, many homeowners, although they would prefer a Scotts lawn, have had to settle for something less. For this reason, 30% to 40% of lawn service users switch from one service to another every year-looking in vain for the satisfaction that comes from Scotts.

Now, however, through a network of Scotts LawnService company-owned sites and independently-owned franchises, millions of homeowners have the opportunity to enjoy the convenience of a lawn service-and the confidence of knowing it's Scotts.

A closer look at the market

Today, there are 10.5 million single-family households in America, spending more than $3 billion annually on lawn services. Although the do-it-yourselfer market is made up of more households than the lawn service market, lawn service revenue is three times greater than the total do-it-yourselfer revenue each year.

Who are these lawn service customers? Many are people who simply have no interest or desire to do their own lawn work. To them, caring for the lawn is a chore,

Many lawn service households today are families with very active lives and busy schedules-often both parents are working, so their time for lawn work is limited. Another segment of lawn service customers comes from single parent families and senior citizens who do not feel capable of, or comfortable, doing the work themselves.

Collectively they make up a diverse market, yet there's a common thread shared by them all. They have the desire for-and the disposable income to pay for the higher cost of-a lawn service.